Insights

Notes from building websites.

Practical writing about design, performance and structure — the decisions that make a difference once a site is live, not once it is designed.

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Digital Strategy22 October 20263 min read

An Enquiry You Cannot Trace Is a Budget You Cannot Defend

Analytics and your inbox will never agree exactly. The remedy is not a better tool but asking each enquirer where they came from, and counting the answers.

E-Commerce22 October 2026
Leaving the Marketplace: What Your Own Store Should Be Built For
A marketplace supplies buyers and takes control. Your own store should be built for what a marketplace cannot give you: customers who return and an identity of your own.
3 min read
UI/UX22 October 2026
Paid Traffic Should Not Land on Your Homepage
A homepage serves every visitor and so persuades none. Send paid traffic to a page built for the single promise the advert made, and decide how search engines treat it.
3 min read
Digital Strategy22 October 2026
Should You Publish Prices on Your Website?
Publish a range and what moves it, not a price list and not silence. A visible range filters out the wrong enquiries and makes the right ones better.
3 min read
Digital Strategy22 October 2026
Who Actually Sets Your Website Timeline
A website project is mostly waiting, and most of the waiting is on the client side. The timeline is set by how fast decisions are made, not how fast pages are built.
3 min read
SEO22 October 2026
Write So a Machine Can Quote One Paragraph
An AI assistant lifts one paragraph and shows it alone. Write each paragraph to survive that: name the subject, answer first, and accept what it costs your argument.
3 min read
SEO17 October 2026
“Discovered – currently not indexed” Is Rarely a Technical Problem
When Google lists a page but will not index it, the question is usually whether the page deserves a place, not whether something is broken. Resubmitting does not answer it.
3 min read
Digital Strategy17 October 2026
How to Choose a Web Studio Without Comparing Portfolios
A portfolio shows what a studio made and hides how it decides. Choose on judgement instead, with questions a screenshot cannot answer.
4 min read
SEO17 October 2026
A Redesign Loses Its Rankings in the Redirect Map
Rankings are rarely lost to a new design. They are lost when old addresses stop answering. The order of work that keeps them is not a design task.
4 min read
UI/UX17 October 2026
Traffic but No Enquiries: Where the Leak Usually Is
When visitors arrive and nobody asks, the cause is rarely the button. Check the leak in the order a visitor meets it: who arrives, what they see, what they can do.
4 min read
Digital Strategy17 October 2026
What a Website Costs, and Why Two Quotes Differ by Three Times
Two quotes for the same website can differ threefold because they price different amounts of thinking. Here is how to read what is inside each one.
4 min read
Web Design17 October 2026
Four Reasons to Rebuild a Website, and One That Is Not
Rebuild when the foundations can no longer do the job, not when the surface looks old. Four reasons justify starting again; one popular reason does not.
3 min read
Performance18 June 2026
Where Website Speed Actually Comes From
Website speed comes from a few specific decisions, fixed in a specific order. A score out of 100 tells you something is wrong, not which thing.
6 min read
Digital Strategy7 May 2026
Website Template vs Custom Build: How to Decide
A template is not the cheap option and custom is not the good one. The right question is which constraint you can live with.
5 min read
Development24 March 2026
Multilingual Website Structure Is Not a Translation Task
Adding a language changes your URLs, your hreflang tags and your sitemap. Get the structure wrong and your two versions compete for the same results.
6 min read

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Notes from building websites.

An Enquiry You Cannot Trace Is a Budget You Cannot Defend

Leaving the Marketplace: What Your Own Store Should Be Built For

Paid Traffic Should Not Land on Your Homepage

Should You Publish Prices on Your Website?

Who Actually Sets Your Website Timeline

Write So a Machine Can Quote One Paragraph

“Discovered – currently not indexed” Is Rarely a Technical Problem

How to Choose a Web Studio Without Comparing Portfolios

A Redesign Loses Its Rankings in the Redirect Map

Traffic but No Enquiries: Where the Leak Usually Is

What a Website Costs, and Why Two Quotes Differ by Three Times

Four Reasons to Rebuild a Website, and One That Is Not

Where Website Speed Actually Comes From

Website Template vs Custom Build: How to Decide

Multilingual Website Structure Is Not a Translation Task

What are you building?