Insights

Notes from building websites.

Practical writing about design, performance and structure — the decisions that make a difference once a site is live, not once it is designed.

Performance18 June 20266 min read

What Actually Makes a Website Fast

Speed scores are a symptom, not a cause. Here is what genuinely moves them, in the order that matters.

Digital Strategy7 May 2026
Template or Custom Build: How to Decide
A template is not the cheap option and custom is not the good one. The right question is which constraint you can live with.
5 min read
Development24 March 2026
Multilingual Sites: What Has to Change Structurally
Adding a language is not a translation task. If the structure is wrong, the two versions compete for the same search results.
7 min read

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